Narrative Northstar Method
The method that doubled their conversion rate. With nothing but their story.
Find your Narrative Northstar. Own it completely.
Talk to Tanja →Your real story stays untold. And that is exactly what is costing you.
Most leaders have never been taught that their personal narrative is their biggest business growth driver. Not their product. Not their pitch deck. Not their LinkedIn strategy. The story only they can tell.
When you know how to use it, everything changes. Clients choose you. Teams follow you. Deals close before the pitch ends. That is what the Narrative Northstar Method unlocks.
At 24 I became Managing Director of an ML Advertising Technology company. I scaled it from the Benelux into 5 countries, generating over €1.5M in revenue in the first year.
18 years lecturing at Beeckestijn and Nyenrode. Training leadership teams at ABN AMRO, Samsung, Philips and ING.
But something was always missing. All data, no soul. My other passion, storytelling, born in acting classes and theatre, kept calling. I trained with some of the world’s best storytellers in the USA. It was life-changing.
Watching people transform when they finally owned their real story, that was the birth of the Narrative Northstar Method.
These are real organisations whose leadership teams Tanja has trained and lectured in growth strategy and narrative-based storytelling.
Behind every iconic brand is a founder who owned their story first.
When founders stopped hiding, revenue followed.
A system for leaders ready to lead with the truth of who they are.
Built on 18 years of scaling businesses, coaching CEOs and studying the world’s most compelling storytellers. This is not a communication course. It is the framework that turns your personal story into your most powerful business growth driver.
Most leaders have the experience. Most have the results. What they do not have is the narrative that makes it all land — and stick — and move people to act.
Read the full method →We go beneath the performance. The real story — with the failures, the pivots, the moments that actually shaped you.
We find what keeps you in performance mode and replace it with grounded, honest presence. The kind that cannot be generated.
The techniques that make your story land, stick and move people. In any room. Every time.
LinkedIn. Boardroom. Stage. Pitch. One story. Every context. Your Narrative Northstar works wherever you do.
I grew up moving. Seven countries. I learned early how to read a room, adapt fast, become whoever the situation needed. I thought that was a skill. It turned out to be a habit I could not stop.
This is what shifts when leaders finally stop performing and start leading with who they actually are.
From intimate workshops in Majorca to stages across Europe and the US.
Real sessions. Real moments. No scripts.
Watch what happens when a buried story finally surfaces.
Despite the fear of being seen, and what happened when she did.
How authentic narrative closes deals faster than any pitch.
I have over 35 years of experience at executive level. I have stood on stages my entire career and genuinely believed I knew how to own my narrative. Then I worked with Tanja. She helped me piece the full arc of my life together in a way that felt alive rather than rehearsed. For the first time, I stopped presenting from a corporate script and started creating a real experience for my audience. Tanja’s Narrative Northstar method is not a nice-to-have. It is essential.
Tanja has this rare ability to spot exactly where you have gaps, where you are leading with cold logic instead of something that actually moves people. She is sharp, direct, and cuts straight to what matters. In one session I learned more about how to show up in my own story than I had in years of trying to figure it out alone. My best LinkedIn posts ever, and a completely different sense of how to walk into any room.
“After one session with Tanja, I posted my story on LinkedIn for the first time. It became my highest-performing post ever. Clients I had not spoken to in years reached out the same week.”
“NARR helped me find the exact words I had been searching for. The post I wrote after using it had more engagement than anything I had published in two years. My story finally landed.”
“I have done communication training before. This is completely different. Tanja does not teach you how to speak. She helps you remember who you actually are. That changes everything.”
“I won’t pretend there wasn’t resistance at the start. What made this different is that we did not just learn about narrative. We experienced it, live, in the room, in front of each other. Tanja made us implement it immediately. Uncomfortable? Absolutely. Useful? More than anything we have done in years.”
“Tanja’s framework gave me language for things I had felt for years but never been able to articulate. My team now understands not just what we are building but why. That shift alone was worth everything.”
Three ways in. One outcome: you own your story and lead with it.
A custom workshop to find and own your Narrative Northstar. Small group. Real work. You leave with your story ready to use.
For leaders ready to stop performing and start leading with everything they are. Direct access to Tanja throughout.
Bespoke workshops for leadership teams across Europe. Built around your organisation and your goals.
